Login

2020-12-28 18:14:52

To make a region bloom; consider the ‘Gaudi Factor’

Umana Forma


Scritto da Floris Koot - Borsa di Rientro

The stunning beauty of Venice attracts millions. Yet the wider Veneto region as a whole lacks that attraction power, especially for locals. Too many people are even moving away. What could them entice to stay, grow and thrive? The answer may lie in: Applied Frivolity, read making smart use of the Gaudi-factor.

Why do so many people visit Barcelona for Gaudi? Or for that matter Paris for the Eiffel Tower, or Bilbao for the new Guggenheim, or Venice for its channels? Because all these examples speak to the imagination. Gaudi’s work in itself has little value. It doesn’t produce anything, doesn’t make a direct income. It’s mostly frivolous.  Yet this frivolity attracts more people to Barcelona, makes more money for Barcelona, than most more sensible projects combined. When we’d dare to see cities, communities, towns as flowers, then we can ask, what would attract more bees? And how to make it work for towns that currently lack that attractive beauty?

Why aiming for the Gaudi-factor works

Throughout history regions have become world famous, achieved attraction when a culture of collaboration, mutual inspiration came into being. Consider the philosophers of Athens, the Italian artists of the Renaissance, the hub of painters and writers in early 20th century Paris, the music culture in Vienna, Hollywood, etc. All proof groups of people inspiring each other can help shape the tone of an era. Each of these groups was supported by either the state, rich people, entrepreneurs, or rose regardless of income to fame. To approach youth as a problem and build community centers seeking to ‘contain’ the problem of gangs, drugs etc will create the opposite effect: more problems, less initiatives and growth. Better start making way for creativity & collaboration towards an unknown future.

How to make the Gaudi-Factor work?

Step 1. Give easy access to forgotten or undeveloped spaces.

Step 2: Expect and stimulate collaborative activities within the area. 

Step 3: Improve the infrastructure at, to and from this area.